PE's Diagnostic Start-Up
This article was originally published in Start Up
Executive Summary
Less than four months after securing a broad license from Roche Molecular Systems to use PCR for clinical diagnostics, PE Corp. has hired Roche Molecular's CEO, Kathy Ordonez. PE has tasked her to build a new division within PE that will draw on technology resident in PE's Applied Biosystems Group and Celera Genomics Group, to develop, seek approval for, and market reagent and software-based standardized molecular diagnostic tests that will run on ABI's instruments.
You may also be interested in...
Inside Applera: Celera Genomics Becomes Applied Bio's Diagnostics Angel
Applera Corp.'s new $75 million high-throughput genotyping initiative to be equally funded by its three businesses, Celera Genomics Group, Applied Biosystems Group, and Celera Diagnostics (a joint venture of Celera Genomics and Applied Bio) has provided a context for the company to begin to reveal its diagnostics strategy. New information about the structure of the joint venture also sheds more light on the acceleration of Celera Genomics' business strategy as it moves toward a collaborator-oriented drug discovery company model.
Roche Diagnostics' New Marker Mandate
Roche Diagnostics is the best performing asset at Roche. As the troubled Swiss pharma company suffers through its worst pipeline drought in a decade, Roche Diagnostics is delivering a stellar performance. It is strong across all business segments, from laboratory systems to diabetes to molecular testing. Its challenge: to pull far enough ahead in its traditional businesses to maintain a comfortable lead. Its bigger hurdle, however, is to position itself as a leader in adoption of new genomic and proteomic diagnostic technologies, which is where the industry's future growth lies.
Building A US Business: Celltrion’s New CCO Talks Strategy
With Celltrion transitioning to a direct sales model in the US after previously partnering with other firms to market its biosimilars, the company’s new US chief commercial officer, Tom Nusbickel, talks to Generics Bulletin about how the firm is gearing up to launch three key products.