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Latest From Reckitt Benckiser Group PLC

Drug Product Hopping Bill Should Specify Anti-Competitive 'Window', Congress Advised

House bill in the works to deter brand product switches should specify what behavior would be unacceptable, legal experts testify at congressional hearing.

Legislation Legal Issues

RB Targets UK’s Hedonistic ‘Generation Z’ With Ironic Gaviscon Campaign

Reckitt Benckiser extends its "Night Labs" Gaviscon campaign aimed at UK 20-something heartburn sufferers with two new tongue in cheek videos.
Health OTC Drugs

Wellness Business Roundup: VSI Gets Personal, GNC Gets Brazil Partner, Brightstar Adds Capstone, US Firm Has German CBD Partner

Vitamin Shoppe launches Only Me personalized program/subscription service; GNC expands into “key” target market with Brazilian retail operator; Brightstar to acquire Capstone from H.I.G.; Columbia Care partners with Germany's Moeller on CBD-infused products.
Dietary Supplements Commercial

Positioning Horlicks As 'Superior To Food' Lands GSK In Hot Water In India

GSK has been reprimanded by India's ad regulator for “exaggerating the concept of bioavailability as a gimmick” in an online promotion for its Horlicks brand. Separately, Reckitt Benckiser has been admonished for breaching ad rules in two consumer health brand campaigns.
India Wellness
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