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David Ridley
Senior Editor – Europe

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Latest From David Ridley
2020 In Review: HBW Insight’s Five Key Takeaways For The European OTC Industry
HBW Insight extracts five key lessons from 2020, the year the coronavirus pandemic swept its way across Europe.
COVID-19 Self-Tests Could Hit German Retail Shelves In A Matter Of Weeks
In Germany, a draft reguation circulated to industry associations proposes the sale of COVID-19 antigen tests directly to the public. If the amendment to Germany's medical devices regulations is approved, the onus will be on manufacturers to submit viable tests for approval, with the country's in-vitro testing industry association suggesting that this could be achieved in a matter of weeks.
Viatris Offers Viagra Connect In Smaller Trial Pack For UK Men
Viartris hopes its Viagra Connect two-pack will encourage British men to seek treatment for erectile dysfunction.
Building Trust In Brands Should Be A Continuous Process For The Self-Care Industry
“You can’t just live off the brand equity anymore,” warned J&J's Consumer Health's Manoj Raghunandanan during the ‘Advancing Trust in the Self-Care Industry’ webinar co-hosted by the Global Self-Care Federation and HBW Insight. “You’ve got to continue to build that trust between consumers and products day-in day-out.”
Trust, Innovation And Growth – Three Priorities For The Global Self-Care Industry In 2021
The Global Self-Care Federation is looking to consolidate the shift towards self-care seen during the pandemic by promoting trust, innovation and growth in policy. An upcoming webinar hosted by the GSCF will also explore the theme of "Advancing Trust in the Self-Care Industry."
Sanofi Cracks Pill Pack Recycling Problem With UK TerraCycle Partnership
Sanofi Consumer Healthcare’s “Little Packs, Big Impact” partnership with TerraCycle will allow UK consumers to recycle Buscopan and Dulcolax pill packs by dropping them in dedicated containers in partnering pharmacies.