Digene
This article was originally published in The Gray Sheet
Executive Summary
Establishment of subsidiaries in Germany and Switzerland gives the Rockville, Maryland firm a direct marketing presence for its Hybrid Capture technology platform in 18 European countries. Digene's increased emphasis on marketing is part of the firm's new strategy in the wake of its failed merger with Cytyc (1"The Gray Sheet" July 1, 2001, p. 3)...