Imatron subsidiary HeartScan spending $2.3 mil. on radio ad campaign for CT-based cardiac risk service.
This article was originally published in The Gray Sheet
Executive Summary
HEARTSCAN'S $2-3 MIL. RADIO AD CAMPAIGN FOR CT-BASED CARDIAC RISK SERVICE should help the firm's Washington D.C. and Houston-based computed tomography diagnostic imaging centers turn a profit by mid-1998, HeartScan Imaging claims. The Imatron subsidiary adds that a third, San Francisco-based center also will "approach" profitability in 1998.