Are Stars Aligning For Beauty Drinks? Datamonitor On Mainstream Prospects
This article was originally published in The Rose Sheet
Datamonitor Innovation Insight Director Tom Vierhile cites Bella Berry Beauty among companies approaching drinkable beauty from new angles and capitalizing on recent health trends, which could help establish the category in Western markets, he suggests. Meanwhile, the growing number of drug and supplement liquids on pharmacy shelves could help to make beauty drinks and their proposed benefits less alien to consumers.