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Trendspotters Pick Natural Beauty, Men’s Grooming Products For 2007

This article was originally published in The Rose Sheet

Executive Summary

Natural cosmetics and men's grooming products will figure among ten "key trends" likely to shape the consumer packaged goods industry in 2007, according to market research firm Mintel

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Santerra Pharmaceuticals and Vedic Lifesciences have formed an alliance to further research in the natural cosmetics and health products segment in the North American market, firms state in an Oct. 30 release. The two contract research companies - based in Raleigh, N.C. and Mumbai, India, respectively - will work to provide critical skills, resources and turnkey developments in R&D while focusing on safety, laboratory and clinical studies. "Companies that market natural products seek to distinguish themselves from the competition through scientific excellence and by establishing the benefits of safety of their products in clinical trials," Santerra says. The alliance will provide "exceptional value" to natural products marketers, the firms claim, citing the "inherent cost benefits" of conducting studies in India...

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