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Limited Brands Q3

This article was originally published in The Rose Sheet

Executive Summary

Bath & Body Works sales grew 16.3% to $414.2 mil. for the third quarter (ended Oct. 28), driven by new fragrances in its signature collection and the introduction of holiday assortments, Limited Brands reports Nov. 16. All segments of the Victoria's Secret business performed well during the quarter, with overall sales increasing 19% to $987.9 mil., CEO and President Sharen Turney noted during a Nov. 15 call. Going forward, the brand will focus on holiday promotions and continue to invest in media, direct mail and special offers, she said. VS Beauty achieved strong sales growth with the launch of the Very Sexy makeup line and Dream Angels Desire fragrance. Separately, Limited Brands announces that it will acquire $628 mil. worth of outstanding shares of Canadian apparel firm La Senza...

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