Speed Stick
This article was originally published in The Rose Sheet
Executive Summary
Mennen launching a clear dry, silicon-based antiperspirant/deodorant backed by $25 mil., the heaviest advertising support to date behind any Mennen product, the company said. The antip/deo will be available in three fragrances - Ocean Surf, Active Fresh and Aqua Sport - and will retail for around $3.49. The campaign will be designed by the company's ad agency, Young & Rubicam (New York City). An FSI dropping Oct. 31 also will back the ap/deos, which will be available in September