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Marketing in Brief: Calvin Klein

This article was originally published in The Rose Sheet

Executive Summary

Calvin Klein: Adds body mist/voile formulation to Eternity fragrance offerings. The body mist, a "lighter concentration" of the Eternity eau de parfum, is packaged in a frosted glass rectangular bottle with a silver cap. Print ads for the mist will run in November lifestyle and beauty magazines, including People, Allure and Latina. A 3.4 oz. body mist will be available in December and will retail for $45...
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