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In Brief: Ivax

This article was originally published in The Rose Sheet

Executive Summary

Ivax: Personal care product revenues in 1994 were flat (down .6%) at $63 mil., the company reports in a recent 10-K filing with the Securities and Exchange Commission. The segment represents 5.6% of the company's total 1994 revenues, which were up 6.8% to $1.13 bil. Gross profit for personal care products dropped 8.5% in 1994 to $36.1 mil., contributing to a net gross profit decrease of 2.2% to 481.4 mil. During 1994, Ivax introduced Flori Roberts My Everything skin treatment line with AHAs ("The Rose Sheet" Aug. 22, 1994, p. 1) and Colores Para Tia color cosmetics for Hispanic women ("The Rose Sheet" June 27, 1994, p. 6). In January 1994, the firm acquired Posner Labs ("The Rose Sheet" Jan. 24, 1994, p. 1)...

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