Marketing in Brief: Sally Hansen
This article was originally published in The Rose Sheet
Executive Summary
Sally Hansen: Del Labs' Lotion Hair Remover line is extended with Cocoa Butter formula. Intended for all skin types, the hair remover "provides an ultra-rich, ultra-hydrating method of removing even the most stubborn unwanted hair," the company states. The lotion is formulated with cocoa butter, vitamin E, almond oil and coconut oil; a 6 oz. bottle costs about $4, Del says...