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Marketing in Brief: Lancaster Group USA

This article was originally published in The Rose Sheet

Executive Summary

Lancaster Group USA: Beginning in July, the Benckiser subsidiary's Lancaster color cosmetics, skin care and sun products will be available in the U.S. exclusively at Bloomingdale's, the firm says. Lancaster is reducing distribution for the brand from roughly 400 doors to Bloomingdale's 15 doors in an effort to focus on its Monteil Paris color cosmetics, skin care and fragrance business, which has better consumer recognition, the company says. The firm chose Bloomingdale's as the sole U.S. chain for the Lancaster brand because the department store produced the highest volume sales per door. Monteil Paris is sold in about 1,100 doors including Bloomingdale's and Lord & Taylor, the firm notes...
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