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Marketing in Brief: Vitalite Mains

This article was originally published in The Rose Sheet

Executive Summary

Vitalite Mains: Age Treatment Hand Creme SPF 8 under the Lancome brand is a triple-action hand creme that protects "hands from the leading environmental cause of premature aging" -- UVA and UVB rays and free radicals -- the Cosmair division states. Active ingredients in the creme include titanium dioxide, octylmethoxycinnamate, lactoferrin and lactoperoxidase. Vitalite Mains also "soothes feelings of skin tightness and ensures long lasting hydration" with essential fatty acids, magnesium and provitamin B5 and offers an "invisible protective shield" that helps hands retain moisture while protecting them from temperature changes, detergents and hard water, Lancome states. On-counter this month, a 3.5 oz. tube sells for $20...
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