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Marketing in Brief: Sol-Energic by Orlane

This article was originally published in The Rose Sheet

Executive Summary

Sol-Energic by Orlane: Line extensions to the sun care line include Creme Soleil Corps, Soin Reparteur Apres Soleil and Soin Auto Bronzant. Creme Soleil Corps is a "super-active hydro-energizing cream" for the body with UVB and UVA filters to protect skin from the sun. A 250 ml pump bottle is $75. Soin Reparteur Apres Soleil serves as "a true energizing moisturizing" after-sun treatment for the face and body, and costs $80 for 250 ml. Soin Auto Bronzant, a self-tanner that protects and moisturizes while "it gives the skin a naturally warm golden tone," costs $70 for 50 ml...
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