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Marketing in Brief: Earth Preserv

This article was originally published in The Rose Sheet

Executive Summary

Earth Preserv: Irving, TX-based bath, hair and skin care manufacturer expands distribution of its 40-SKU line to CVS Drug Stores in April. In June, Earth Preserv will debut in the U.K. at Selfridge's department stores. The company plans to expand into Japan and Canada by year-end. The Earth Preserv line, targeting consumers interested in "earth-friendly" products, bowed last spring in 600 J.C. Penney's doors and has since been extended to specialty and natural food shops ("The Rose Sheet" March 14, 1994, p. 6). The products feature natural ingredients and recyclable aluminum containers...
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