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This article was originally published in The Rose Sheet
COSMAIR V BY VANDERBILT WOMEN'S SCENT is bowing in about 20,000 mass market doors in May. The fragrance will be backed with $7 to $8 mil. in ad spending in 1994. Two-page print ads shot by fashion photographer Dewey Nicks will begin running in May issues of consumer magazines, and TV ads will break in May. McCann Erickson, New York is developing the campaign.
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