Halston Borghese
This article was originally published in The Rose Sheet
Executive Summary
Adding three sun care products to the Nautica men's fragrance and grooming collection in May. Oil-free Sunblock Gel SPF 15 is water resistant and is quickly absorbed to leave skin feeling dry, the firm says. Self-Tanner SPF 6 also is absorbed quickly and "has been carefully formulated to virtually eliminate any unattractive orange tint," the company states. Daily Protective Moisturizer contains a low-level sunscreen and seaweed, aloe and oak bark extracts, which "moisturize the skin with their soothing properties," Halston Borghese notes. The 5 oz. gel and self-tanner are $15 each suggested retail and the moisturizer, also 5 oz., is $16.50. The new products will be featured in Nautica ads in June magazines and will be promoted with sampling