Medtech Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Halston Borghese

This article was originally published in The Rose Sheet

Executive Summary

Adding three sun care products to the Nautica men's fragrance and grooming collection in May. Oil-free Sunblock Gel SPF 15 is water resistant and is quickly absorbed to leave skin feeling dry, the firm says. Self-Tanner SPF 6 also is absorbed quickly and "has been carefully formulated to virtually eliminate any unattractive orange tint," the company states. Daily Protective Moisturizer contains a low-level sunscreen and seaweed, aloe and oak bark extracts, which "moisturize the skin with their soothing properties," Halston Borghese notes. The 5 oz. gel and self-tanner are $15 each suggested retail and the moisturizer, also 5 oz., is $16.50. The new products will be featured in Nautica ads in June magazines and will be promoted with sampling
Advertisement

Topics

Advertisement
UsernamePublicRestriction

Register

RS000145

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel