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New Products In Brief

This article was originally published in The Tan Sheet

Executive Summary

Xenergy touts difference: Xyience acknowledges it is launching its energy drink in a crowded and rapidly growing market, but the firm says its product provides what the competition is "lacking when it comes to taste and nutrition." Calorie-free Xenergy provides both rapid and long-lasting energy by adding glucoronolactone to boost the effects of the caffeine in the ingredients, says Las Vegas-based Xyience, which also markets nutritional bars and supplements. The drink also includes B vitamins and metabolism boosters. Xyience says Dec. 11 it is launching Xenergy in retail stores in states in the west, mid-west and southeast. It is available in "Clear," "Big Apple" and "Cran/Razz" flavors in 8.4-oz cans with MSRP of $2.19 and in 16-oz cans at $2.79...

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Perrigo promotes in pricing, planning

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