NBTY growth strategies
This article was originally published in The Tan Sheet
Executive Summary
NBTY is expanding its Puritan's Pride direct-to-consumer business internationally, President and CFO Harvey Kamil announced during an Aug. 9 presentation at the Canaccord Adams 2006 Summer Seminar in Boston, Mass. To grow the division the firm is establishing country-specific internet sites "in the same language and in the [appropriate] currency," Kamil explained. Other growth strategies include maximizing the marketing potential of Vitamin World's online "Savings Passport Program," which currently has 6-7 mil. members, according to Kamil. The firm has begun "looking at what people are buying" and hopes to begin targeting consumers and markets with the data. Kamil also said NBTY plans on closing more Vitamin World and LeNaturiste stores this year and the summer of next year. Around 70 stores were closed this year, he said...