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China joint ventures - ordeal or adventure? Part 1

This article was originally published in Clinica

Executive Summary

China can be an intimidating marketplace for SMEs with limited international sales and marketing experience. Setting up a joint venture with a Chinese partner offers one access route. In the first of a two-part feature looking at companies’ experiences breaking into China, Tina Tan speaks to Raymond Akers, executive chairman of Akers Biosciences, to learn about his journey to signing a deal with a Chinese JV partner and the challenges he faced

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