China joint ventures - ordeal or adventure? Part 1
This article was originally published in Clinica
Executive Summary
China can be an intimidating marketplace for SMEs with limited international sales and marketing experience. Setting up a joint venture with a Chinese partner offers one access route. In the first of a two-part feature looking at companies’ experiences breaking into China, Tina Tan speaks to Raymond Akers, executive chairman of Akers Biosciences, to learn about his journey to signing a deal with a Chinese JV partner and the challenges he faced