In the industry's words – Germany's BVMed
This article was originally published in Clinica
Executive Summary
Germany is the third-biggest medical technology market in the world, valued at €25bn per annum, and by far the largest in Europe. While the industry continues to grow despite the difficult economic climate, it faces other hurdles. Dr Meinrad Lugan, chairman of German medtech industry BVMed, discusses what these challenges are and how its members – made up of around 230 medtech manufacturers and service providers – are tackling these issues