Franchising: a key to surviving competition
This article was originally published in Clinica
"As hospitals continue to narrow the number of suppliers they use, the value of having a strong franchise is becoming more, not less, critical to success." This is the view of US analysts at Alex Brown. In their May Health Care review they point out that medical device and hospital supply companies have established franchises - or reputations - that rank among the most enduring in healthcare. The analysts place greater importance on reputation for quality than breadth of product line.
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