Confide home HIV test withdrawn on poor take-up
This article was originally published in Clinica
Executive Summary
Confide, the first HIV home test and counselling service, has been withdrawn after less than a year on the US market due to lack of demand. "Consumers simply have not shown a high level of interest in using the Confide service," said Robert Miller, president of Johnson & Johnson subsidiary Direct Access Diagnostics, which devised and ran the tests.