Sterling outlines strategy to double sales
This article was originally published in Clinica
Executive Summary
One-year-old Sterling Diagnostic Imaging has adopted a three-pronged strategy to double its size as the X-ray film market goes digital. As Sterling Diagnostic Imaging prepares to celebrate its first birthday this month, the US company is showing off the considerable achievements of its short life in independence. It has set itself the tough task of doubling revenue in 10 years in an already mature market.