Bausch & Lomb restructures Americas region operation:
This article was originally published in Clinica
Ophthalmic company Bausch & Lomb is to restructure its Americas region operations in order to "enhance its focus and effectiveness in meeting customer needs". The company plans several new appointments, to take effect from January 2002. It has created new positions in customer services and relations, commercial operations and marketing. B&L's measures will lead to more aggressive marketing, as well as enabling the company to maximise its resources in that region, the company said.
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