dj Orthopedics takes on Canadian market:
This article was originally published in Clinica
Executive Summary
Following its recent direct implantation in the UK and German markets, US orthopaedic sports medicine producer dj Orthopedics (San Diego, California) is to set up a wholly-owned subsidiary in Canada. dj Ortho will provide direct distribution there, the new branch assuming activities previously undertaken by Smith & Nephew on its account in the Canadian market. The company sees particular potential for the growth of the Donjoy and Procare brands, among its 600-strong range of orthopaedic and proprietary technologies.