Medtech Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


materna: a door into Argentina's pre/post-natal markets:

This article was originally published in Clinica

Executive Summary

New opportunities for companies with an interest in Argentina's pre- and post-natal market have been opened up with the growing success of a group of mothers-to-be and mothers of children under three years. The materna group, which ended 2004 with 25,000 members, only 18 months after its launch, provides a useful educational and commercial forum for these market niches in Argentina. So far, manufacturers spanning the domestic appliance and pharmaceuticals sectors have become involved with the group as "associate brands". It offers sources of information, including on pre- and post-natal healthcare, and organises promotional events and other campaigns. Last year it hosted 70 of these, in the cities of Buenos Aires, Rosario, Co rdoba, Mendoza and Mar del Plata. materna expects to double in size in 2005 and grow to around 120,000 members by the end of 2006.





Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts