Chile: eye equipment market "tight but with potential"
This article was originally published in Clinica
Executive Summary
The Chilean ophthalmology equipment and instruments market continues to rely entirely on imports to meet its needs, according to a report by the US Commercial Service, just published. The market, worth some US$3.5m per annum, is considered to be saturated, but there is potential for low price, high-quality products, reports the USCS. This should be done using local distributors and backed by investments in marketing strategies, it says, noting the strong interest on the part of distributors in representing new companies.