Standing out from the crowd: key rules to medical technology market success
This article was originally published in Clinica
Executive Summary
For medical technology executives seeking to grow their business, strategy guidance that is industry-specific and research-based is hard to come by. After 20 years working in the sector, a PhD and 10 years of market strategy research at two of Europe's leading business schools, Dr Brian D Smith explores what it is that gives successful companies the edge over others in the medtech market