FEATURE - SMEs advised at UK meeting to globalise fast, focus on marketing strategy
This article was originally published in Clinica
Challenges faced by UK SMEs include investment and a fast growing global industry. To survive, SMEs need to globalise fast and develop smart marketing and research strategies. So said experts at the "Succeeding in the global medical technology market: a masterclass for East of England SMEs" hosted by the UK Trade and Investment's East of England International (eeia) division in Hertfordshire, on October 22. Clinica's Girija Shettar attended the meeting.