UK stroke campaign results suggest clear market push-pull impact
This article was originally published in Clinica
Executive Summary
A campaign to raise awareness in the UK of the symptoms of stroke and the importance of rapid medical intervention has resulted in a 70% rise in the number of stroke-related calls to the emergency services, the Department of Health (DH) announced today. The news provides an insight into the type of push-pull impact that public awareness can have on key medtech sectors. The campaign, launched in February, sought to address one of the aims of the national stroke plan, which also features better access to diagnostic imaging and therapeutic interventions.