Pioneer enters Chinese market with help from Bonovo
This article was originally published in Clinica
Motion preservation specialist Pioneer Surgical Technology (Marquette, Michigan) has gained access to the Chinese medical device market after signing an exclusive distribution deal with Bonovo Orthopedics. The deal will see Bonovo, an orthopaedic product manufacturer and distributor based in both Phoenix, Arizona and Beijing, market Pioneer’s full portfolio of spine products to the orthopaedic community in China. These products include the Quantum spinal rod system, vertebral body replacement systems, plating systems and the Songer spinal cable system. According to Lex Giltaij, vice-president of Pioneer’s European subsidiary, this partnership will also allow the firm to train surgeons from China, the US and western Europe to exchange orthopaedic knowledge. The financial terms of the deal were not revealed.