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Orthopedic-Surgical Devices

This article was originally published in Start Up

Executive Summary

Some medical devices can make it to the market quickly, usually in a small niche under the radar screen of large companies, and have a considerable impact. For others, there's a world of difference between getting to the market and conquering it: the difficulties of gaining market acceptance may dictate a "hurry up and wait" strategy or a slow, conservative, stepwise approach to marketing to a change-resistant medical community. The accompanying group of profiles of orthopedics/surgical device companies, whose products range from a platform for minimally invasive spine surgery with neurophysiological monitoring (NuVasive) to pyrocarbon-based small-joint replacements (Ascension Orthopedics) and superelastic memory shape alloys for anatomic braces (Springflex Orthopedics) to a soft tissue fixation system (Coapt Systems), reflects a range of commercialization strategies.
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Related Content

Springflex Orthopedics Inc.
NuVasive Inc.
Ascension Orthopedics Inc.
Coapt Systems Inc.

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