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A New Twist on Dx Distribution

This article was originally published in Start Up

Executive Summary

Avocet Medical Inc., a six-year old start-up company, has come up with an innovative solution for marketing its first product, a point-of-care pro-thrombin testing system for monitoring patients on oral anticoagulation therapy. Avocet plans to sell it through Olsten Home Health Care, recently renamed Gentiva Health Services Inc., in a two-part deal that allows it to reach both doctors and patients.

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