Will #Cures2015 Fix Twitter Promotion?
This article was originally published in The Gray Sheet
House 21st Century Cures discussion draft would adjust FDA promotion regulations for Twitter, requiring that information communicated through hyperlink be considered part of the original post.
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Stakeholders say the agency’s communication requirements for space-limited online platforms are too restricting and violate the First Amendment. Many of them are calling on the agency to withdraw the guidance and try again. The device industry has a comparatively toned down response so far, but wants more flexibility.
FDA’s draft guidance on presenting product information on social media platforms with character-space limitations includes an equation for sending a tweet. Solving it for products with complex risk profiles could be a challenge.
FDA’s draft guidance on correcting independent third-party misinformation about drugs and devices advises companies to address exaggerated efficacy claims as well as incorrect risk information.