AdvaMed communications program
This article was originally published in The Gray Sheet
Executive Summary
AdvaMed plans to launch a targeted communications program for device manufacturers in 2007, Exec-VP Blair Childs reported during the Merrill Lynch Med-Tech Fundamentals Conference Dec. 1 in New York City. "We need to do a much, much better job at communicating as an industry," Childs said. The program will teach manufacturers to communicate in a more consistent fashion to prevent the medical device industry from being viewed in a negative light following the increased use of direct-to-consumer advertising and unfavorable media attention on the implantable defibrillator recalls last summer...