Medtech Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

AdvaMed communications program

This article was originally published in The Gray Sheet

Executive Summary

AdvaMed plans to launch a targeted communications program for device manufacturers in 2007, Exec-VP Blair Childs reported during the Merrill Lynch Med-Tech Fundamentals Conference Dec. 1 in New York City. "We need to do a much, much better job at communicating as an industry," Childs said. The program will teach manufacturers to communicate in a more consistent fashion to prevent the medical device industry from being viewed in a negative light following the increased use of direct-to-consumer advertising and unfavorable media attention on the implantable defibrillator recalls last summer...
Advertisement
Advertisement
UsernamePublicRestriction

Register

MT022963

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel