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DTC device ads

This article was originally published in The Gray Sheet

Executive Summary

Extending direct-to-consumer broadcast advertising prescription drug "brief summary" requirements to restricted medical devices likely would "lead to increased advertising...thereby benefiting consumers and competition," according to May 10 1Federal Trade Commission comments to FDA. The proposal initially arose in one of three FDA draft guidances on DTC advertising released in early February (2"The Gray Sheet" Feb. 9, 2004, p. 6)...
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