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Aesthetic Device Firms Eye Gains From Expanding Treatment Awareness

This article was originally published in The Gray Sheet

Executive Summary

Makers of aesthetic surgery devices are counting on heightened public awareness of expanding treatment options in 2003, coupled with the improving economy, to help shape a robust market in the coming year

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Face value

Medicis launches "Restylane Rewards" program to encourage return customers for its non-animal stabilized hyaluronic acid dermal filler. The program was developed "to reward loyal Restylane customers for adhering to a semi-annual treatment schedule," based on the six-month efficacy of the wrinkle treatment, according to a March 2 release. Rewards range from $25 retailer gift cards to $100 spa gift certificates, but are unavailable if clients allow more than the six-month interval between treatments to elapse. The American Society for Aesthetic Plastic Surgery has seen a 660% increase in use of HA fillers since Restylane's approval in 2003, according to Medicis (1"The Gray Sheet" Dec. 23, 2003, p. 30)...

Face value

Medicis launches "Restylane Rewards" program to encourage return customers for its non-animal stabilized hyaluronic acid dermal filler. The program was developed "to reward loyal Restylane customers for adhering to a semi-annual treatment schedule," based on the six-month efficacy of the wrinkle treatment, according to a March 2 release. Rewards range from $25 retailer gift cards to $100 spa gift certificates, but are unavailable if clients allow more than the six-month interval between treatments to elapse. The American Society for Aesthetic Plastic Surgery has seen a 660% increase in use of HA fillers since Restylane's approval in 2003, according to Medicis (1"The Gray Sheet" Dec. 23, 2003, p. 30)...

Gastric Banding Less Potent Than Bypass But Clinically Beneficial – MCAC

Laparoscopic adjustable gastric banding produces a clinically important net health benefit for morbidly obese patients with co-morbidities, CMS' Medicare Coverage Advisory Committee agreed Nov. 4 in Baltimore, Md

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