This article was originally published in The Gray Sheet
Contrary to the company's claims, Telebrands' Ab Force electronic muscle stimulator does not cause weight loss, fat reduction, or promote muscular development or definition, FTC charges as part of its "Project ABsurd" effort against advertisers of electronic "alternative-to-exercise" devices. Telebrands asserted the allegedly false claims in a series of TV infomercials. The administrative complaint will be adjudicated in an upcoming administrative trial...
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