“And you want to be my latex salesman?”
This article was originally published in The Gray Sheet
Executive Summary
Roche Diagnostics awards "Vandelay Industries" $25,000 for winning Vanderbilt University's fourth annual MBA eStrategy Contest. The Harvard Business School team, named after the fictitious company from the television show Seinfeld, presented a business model based on "personalized medicine," similar to Roche's collaboration with Affymetrix - without previous knowledge of GeneChip development (1"The Gray Sheet" Feb. 10, 2003, p. 6)...