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“And you want to be my latex salesman?”

This article was originally published in The Gray Sheet

Executive Summary

Roche Diagnostics awards "Vandelay Industries" $25,000 for winning Vanderbilt University's fourth annual MBA eStrategy Contest. The Harvard Business School team, named after the fictitious company from the television show Seinfeld, presented a business model based on "personalized medicine," similar to Roche's collaboration with Affymetrix - without previous knowledge of GeneChip development (1"The Gray Sheet" Feb. 10, 2003, p. 6)...
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