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In Brief: Omron Healthcare

This article was originally published in The Gray Sheet

Executive Summary

Omron Healthcare: Announces release of Compact Wrist Blood Pressure Monitor July 19. The 5 oz, watch-like device "inflates automatically" after which blood pressure "measurement is completed in seconds and displayed in large, easy-to-read numbers." The monitor runs on two AAA batteries and will sell for $100. Omron also announces an alliance with the American Heart Association to promote further awareness of the importance of blood pressure monitoring. The AHA will package its literature with 20 different Omron blood pressure monitors; in addition, Omron is sponsoring advertising, educational retail store displays and free literature during the year-long campaign...
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