Ansell to market Quidel's family planning tests under LifeStyles brand starting in January.
This article was originally published in The Gray Sheet
Executive Summary
QUIDEL EXPANDING FAMILY PLANNING OTC TEST SALES TO MASS MERCHANDISERS and food stores via an exclusive distribution and marketing agreement with Ansell Consumer Products announced Nov. 15. Ansell will market Quidel's pregnancy and ovulation prediction tests to stores where it already distributes its consumer latex products. In addition, Ansell will take over Quidel's distribution to chain drug stores, which includes most of the major chains, the company says.