Tambrands launching all-cotton tampons following 30 year hiatus.
This article was originally published in The Gray Sheet
Executive Summary
TAMBRANDS' ALL-COTTON TAMPON TO BE PRICED AT 10-15% PREMIUM to the company's flagship line to account for an increase in material costs, the company says. The price increase for Tampax Naturals will cover additional expense stemming from the use of: all cotton, which is more expensive than the rayon/cotton combination in the flagship line; the firm's patented glossy and "plastic-like" cardboard applicator with a rounded tip; and higher-grade, more durable wrappers.