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ORTHOFIX GAINING DIRECT U.S. SALES FORCE, BONE GROWTH STIMULATORS THROUGH AME ACQUISITION; BIOMET'S EBI LAUNCHING ITS OWN EXTERNAL FIXATION DEVICES

This article was originally published in The Gray Sheet

Executive Summary

Orthofix is hoping the addition of American Medical Electronics' direct sales force will stimulate U.S. sales of its external fixation products. The company stands to gain up to 95 direct U.S. reps through its definitive agreement to purchase AME for $79 mil.

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