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WISCONSIN PHARMACAL REALITY FEMALE CONDOM SHIPMENTS BEGIN

This article was originally published in The Gray Sheet

Executive Summary

WISCONSIN PHARMACAL REALITY FEMALE CONDOM SHIPMENTS BEGIN the week of July 19 to food and drugstore chains and wholesalers across the country. The company expects national distribution to be completed by September, when it will launch a consumer advertising campaign with print spots in magazines targeting young, sexually active women, the firm said. In addition, the company plans to kick off a public relations campaign to support the launch in "key" cities in the fall.

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