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Francesca Bruce

Senior Writer

Francesca writes about a broad range of policy and regulatory topics, including intellectual property rights. However, her main areas of expertise are pricing and reimbursement and how medicines may or may not make it to patients. She writes about developments in Europe and is also expanding coverage in emerging markets, including Latin America and the Middle East. Francesca writes for Pink Sheet, Scrip and In Vivo.

Latest From Francesca Bruce

Novo Nordisk Hit With UK Industry Association Suspension Over Weight Loss Drug Promotion

Novo Nordisk has been hit by a serious sanction in the UK after having been found to effectively pay pharmacists to promote Saxenda.

Metabolic Disorders United Kingdom

UK ABPI Suspends Novo Nordisk Over Code Breach

Novo Nordisk has been given a two-year suspension from membership of the Association of the British Pharmaceutical Industry for breaching the association’s code of practice.

Advertising, Marketing & Sales Ad Complaints

BMS Decides Against Opdualag Launch In Germany

BMS says that recent reforms to the benefit assessment system have led to the “deterioration” of the German market. 

Europe Germany

ABPI Chooses Pfizer’s Susan Rienow As New President

Susan Rienow, UK country president of Pfizer, is to formally replace Pinder Sahota, UK manager of Novo Nordisk, as president of the UK pharmaceutical industry trade group, the ABPI.

Europe United Kingdom

Brazil To Use Regulatory Reliance For GMP Inspections

Brazil’s medicines regulator Anvisa is considering new rules that would define regulatory reliance procedures for inspections and good manufacturing practice certification.

Brazil South America

UK Govt Casts Industry Concerns Aside And Confirms Rise In Statutory Scheme Rebate

The UK government is standing its ground on this year’s hike in the statutory pricing scheme rebate, despite industry worries about the impact on companies’ investment decisions.

Europe United Kingdom
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