AdvaMed Plans New “Seal Of Approval” For Firms That Abide By Ethics Code
This article was originally published in The Gray Sheet
Executive Summary
AdvaMed is planning a program whereby device firms could self-certify that they follow the association's code of ethics on interactions with healthcare professionals
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AdvaMed seal of approval
Trade association announces availability of its "Code of Ethics" logo June 20. With a CEO signature indicating compliance with AdvaMed's code of ethics on interactions with healthcare professionals, device firms may license the "seal of approval" for use on websites, business cards and other marketing materials. The one-year, renewable license agreement has a series of conditions that align with the Office of Inspector General's standards on effective compliance programs (1"The Gray Sheet" March 6, 2006, p. 5)...