Given Imaging Eyes Japan, Expanded Reimbursement For PillCam Capsules
This article was originally published in The Gray Sheet
Executive Summary
Given Imaging plans to aggressively launch the PillCam SB endoscopy video capsule in Japan this year, following approval from the Ministry of Health, Labor & Welfare
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PillCam SB approved in Japan
Given Imaging receives approval in Japan for its PillCam SB endoscopy video capsule for detection of obscure bleeding. The Israeli firm will launch PillCam SB through 28 sales reps from its Japanese joint venture established in 2002 with medical device and pharmaceutical distributor Suzuken and trading company Marubeni (1"The Gray Sheet" Feb. 14, 2005, p. 22). Given expects to receive a reimbursement decision within nine to 12 months. The firm originally expected approval in 2005 but says that its protracted three year process is average for Japan. PillCam SB already is available in the United States and Europe...
PillCam SB approved in Japan
Given Imaging receives approval in Japan for its PillCam SB endoscopy video capsule for detection of obscure bleeding. The Israeli firm will launch PillCam SB through 28 sales reps from its Japanese joint venture established in 2002 with medical device and pharmaceutical distributor Suzuken and trading company Marubeni (1"The Gray Sheet" Feb. 14, 2005, p. 22). Given expects to receive a reimbursement decision within nine to 12 months. The firm originally expected approval in 2005 but says that its protracted three year process is average for Japan. PillCam SB already is available in the United States and Europe...
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Given Imaging plans to take an incremental approach to garnering reimbursement for its PillCam ESO video capsule system, focusing initially on esophageal varices diagnosis coverage