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This article was originally published in Start Up

Executive Summary Inc. is positioning itself as a provider of infrastructure that can help health care companies do more effective market-research. It's focusing particularly on the recruiting and data-management aspects of research. Customers can use the firm's software to adapt their traditional survey instruments to the Internet, and they can pick from JStreet's databases the types of physicians they'd like to have surveyed. JStreet is also conducting syndicated studies of therapeutic areas; it hopes to sell these widely.

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